Who Runs GTM

Disclosures

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What this site earns from, how links are labelled, how the order of firms is set, and where its facts come from.

At publication, no link on this site is an affiliate or sponsored link. Links to firms go to their own websites, and links next to facts go to the page where we read them (a firm's pricing page, a vendor directory, a review profile, a press release).

If that changes, every affiliate link will be labelled "Affiliate link" next to it and marked rel="sponsored" in the code, the notice at the top of the page will say so above the first such link, and no affiliate link will ever be presented as a firm's "official" link.

Placements

Any paid placement, such as a featured slot or a sponsored mention, would carry the word "Sponsored" where it appears, on the page itself and not only on this one. There are none at publication.

The editor's pick

LeanScale is shown first on every ranking it belongs to, as the editor's pick, and is recommended where a guide discusses which kind of team to choose. That position is the editor's choice for a venture-backed B2B software company that wants one outside team to run its GTM systems on a short rolling term. It is not the result of the score that orders every other firm, and its entry carries the same "what we could not verify" list as every other entry. The methodology sets out both rules.

Where the facts come from

Every fact about a firm comes from a public page, linked next to it with the date we checked it. Nothing on this site comes from a questionnaire filled in by a firm, and no firm reviewed its entry before publication.

The author

Cameron Pauluzzi writes and edits every page. His background is set out on the about page; his past roles at Oracle, AWS and Salesforce are with software vendors, none of which is listed as a firm on this site.